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Green and Willie (1996a, November 01). Global advertising research approaches. ANA - ESOMAR. Retrieved May 16, 2024, from
https://ana.esomar.org/documents/global-advertising-research-approaches
Sondervan, Malten and Van Zonneveld (1996a, September 01). A new toolkit to a new quality approach . ANA - ESOMAR. Retrieved May 16, 2024, from
https://ana.esomar.org/documents/a-new-toolkit-to-a-new-quality-approach-
Kvaerk and Hansen (1996a, September 01). Value dimensions . ANA - ESOMAR. Retrieved May 16, 2024, from
https://ana.esomar.org/documents/value-dimensions-
Cowling and Dray (1996a, September 01). Direct marketing and market research . ANA - ESOMAR. Retrieved May 16, 2024, from
https://ana.esomar.org/documents/direct-marketing-and-market-research-
Clarke and McDowell (1996a, June 15). The importance of marque. ANA - ESOMAR. Retrieved May 16, 2024, from
https://ana.esomar.org/documents/the-importance-of-marque
Passingham, J. (1996a, June 15). Every day low price. ANA - ESOMAR. Retrieved May 16, 2024, from
https://ana.esomar.org/documents/every-day-low-price
Dyson, Farr and Hollis (1996a, June 15). Understanding, measuring and using brand equity. ANA - ESOMAR. Retrieved May 16, 2024, from
https://ana.esomar.org/documents/understanding-measuring-and-using-brand-equity
Jamieson, D. (1996a, March 01). Meaningful rather than measurable customer satisfaction. ANA - ESOMAR. Retrieved May 16, 2024, from
https://ana.esomar.org/documents/meaningful-rather-than-measurable-customer-satisfaction
Calbrix and Ganay (1996a, February 01). Market research methodology for analysis of retail distribution in agriculture. ANA - ESOMAR. Retrieved May 16, 2024, from